Your digital marketing campaign for your business needs to be diverse, and as well as concentrating on SEO, it is an excellent idea to also utilise the paid ads on Google. Google AdWords can be highly lucrative for your business when your campaign is set up correctly, well optimised, and monitored by someone who knows what they are doing. There are various types of ads you can use to promote your business, and below are some of the options you can have available to boost your business.

Search Ads

Search ads are a popular way of advertising on Google that many companies use, and these are text ads that appear on the search results page. There are various positions where you can see these ads, and where your ad will appear depends on how much you bid, and the higher you bid, the higher your ad will appear on the page.

Display Ads

Display ads are image-based ads that can appear in various places on the web. A common place to see these ads is on Gmail, and they will also appear on websites that subscribe to showing ads. They are excellent when you are selling products that can be displayed visually, and you can see fantastic returns on your investment using these types of ads.

Video Ads

Many companies also like to use video ads to highlight their services or products, and these are usually displayed on the YouTube platform. There are various types of video ads you can use to advertise your business, and you can click here to see the different types of ads and where they will appear if you use this type of ad.

Shopping Ads

You can also use shopping ads which appear when someone searches for a product you sell, and it will appear at the top of the page along with other retailers. You can display the product’s price within the ad, so if you are competitively priced, it can help you beat your competition to win sales for your products.

Local Ads

You can also advertise your products or services within a specific geographic location, which is ideal when you only service a select area. You can help promote your business within your local area and help boost brand awareness and increase your sales.

These are a few advertising options you have available with Google, but they have more options you can consider. Use the services of a reputable digital agency, and they can help ensure you see an excellent return on your investment and take your business to the next level.